* Mining The Diamonds In Your Own Backyard *
A Mini Course By Kenneth Doyle
'5 Simple, Easy-To-Implement Tactics To Monetarise
The Traffic Which Is Already On Your Web Site.'
Dear Fellow Entrepreneur...
Last lesson we learned about mining your web site statistics to get valuable information from your existing web traffic.
This lesson we'll focus on...
* How To Use Text Links Within Your Web Site Copy To Build Focused Multiple Mailing Lists *
Remember this, "people come to your web site to find solutions to their problems".
If you're using good (problem solving) content on your site then (when someone is reading an article on a particular topic that they're interested in) it is completely natural for them to click on a text link that's embedded within the copy. This text link is seen by the reader as an extension of the article. It is not seen as "promotion".
To see how this works (unobtrusively) go to any major news site, and read one of the news items. You'll find text links embedded throughout the article. If the journalist is writing about a particular topic and wants to qualify something she's written about she'll use a text link-out.
You, the reader, click on this link-out, read the item and then return to the article.
So, how could you as an Internet marketer use this (news) technique?
Let's go back to the Albanian dog food site (previous example). On this site you might have an article about 'How to use supplements to create strong bones in puppies'. This article talks about the type of food and supplements which are most important for the strong growth of puppy bones in the first 6 months of a puppy's life. .
Now, which do you think is more effective?
1. A banner ad for some puppy supplement that links to a sales page, or...
2. An in-content text link (within your article) which links to another page on your site where the supplement is explained in detail, with a text link to a purchase page?
If you chose #2 then you're right on the money, the person would have bought your puppy supplement formula, because it's within the context of 'solving their problem about strong, healthy bones for their puppy'.
And (of course) if you were running multiple articles and using tracking systems then you'll KNOW where, and on what page people came from to buy the supplement. Then, you'd just add more content on the topics written about on your high click through pages (thus duplicating success).
In our LAST lesson we'll focus on * One Simple, Easy-To-Use Tool Which Will Increase Your Sign ups By A Staggering 473%. How And Where To Use It On Your Own Web Site To Get These Results *
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Live Well. Expect Success!
Kenneth Doyle - eAnalyst
|NOTICE: This is a free mini-course. You may not give away, sell or share the content herein. Please remember that each individual’s success depends on his or her background, dedication, desire and motivation. As with any
business endeavor, there is no certain guarantee that you will earn any money by implementing the ideas expressed in this series of articles.
© Copyright Kenneth Doyle
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