THE CRITICAL ROLE OF WEB COPYWRITING
The web is something we R..E..A..D..
- Develop your skills -
The web is something we R..E..A..D..
You have 5 seconds to interest a new visitor in your
web site. That's 5 seconds ONLY!!
**Critical Technique #3. "Engage Your Reader!"**
GOOD copywriting engages the reader. It pulls the reader
into your text and involves them.
POOR copywriting sells to people.
REMEMBER... "Every business is in the problem solving
business."
Nobody has arrived at your site (unless you've pre-sold them
through an AR series, an ezine, an ebook or your site/
product has been recommended by someone they know) with the
intention of buying from you. They're seeking information
on a topic.
AND... you have no more than one page to convince them that
you and your product have the right solution for their
problem.
How do you do that?
A... I... D... A...
Attention:
You get their attention with your headline. Your headline
identifies with THEIR problem.
Interest:
You cement their interest because your copy clearly spells
out the BENEFITS of your product/ system (in relation to the
solving of their problem.)
Desire:
If you have completed stage 2 (interest) correctly you will
have created a desire within your reader. The pain of their
problem is resolveable WITH your product/ service.
Action:
Ask them to do something. [e.g. Order HERE]
ALL four steps are critical. However, it's the first two
that engage the reader. If you haven't engaged their
interest within these first two steps you've lost them.
There's a wealth of information about the skill of
copy writing available on the web.
However If you want to study the BEST at their craft, then
work with the best... "The 3 Joe's... Vitale, Robson and
Sugarman.
ALL of these copywriters have sold MILLIONS of $'s for their
clients with their words.
Joe Vitale-Advanced Hypnotic Writing
Joe Robson-Make Your WORDS Sell
Joe Sugarman-Psychological Triggers
