Web Site Management
Web Site Management is about more than making sure your links work.
If [as the research continually demonstrates] the primary
reason for people visiting any web site is to solve a
specific problem then the message to web site owners is loud
SOLVE PROBLEMS FOR PEOPLE.
How do you do this?
Well, your COMPLETE FOCUS OF
ATTENTION with your web business
needs to be on solving specific problems [within your
The law of the web is... "When you
give, you get."
What this means is that when you find new
information, or a better way to do something - within your
knowledge area - this information is uploaded to your web
site OR... made available through another communication
What this DOESN'T mean is that everything you find
out about is uploaded to your web site.
Be targeted !! Be specific !!
F.. O .. C .. U .. S..
The * Feed Your Hungry Mind * Strategy
For example, FYHM is about the necessary knowledge-sets, and
resources needed to conduct a business on the web. The site
has been constructed to give visitors a complete
understanding of what's involved.
HOWEVER - even though the fundamental principles of
conducting a web business are now well established - new,
and innovative methods of implementing these principles are
continually being developed.
The strategy with FYHM is to give you the global picture of
these principles on the site itself... and then to go into
the detail of each of these principles in
The e*Analyst Ezine
... and in a variety of eBooks and systems which are
currently being developed for this purpose.
So, in relation to your own Web Site Management systems what
do you need to consider?
The following are the main points.
- What is the F.. O.. C.. U.. S.. of your web
site? What specific problem does it solve
for people? Can you tell anybody who asks with a one
- How do you deliver new information in your topic
area? Do you do this on the site itself, in your
ezine, autoresponse systems, or through a forum... or
a combination of all these things?
- How do you keep yourself informed about what
topic-specific information your visitors are actually
looking for? Do you use polling or surveying systems
to gather this information?
- Do you consistently check your traffic stats to
gain a better understanding on what information people
are consistently looking for on your site? Do you use
a on-site search engine mechanism to help you find
Ken Evoy's MASTERWORK...
is widely regarded as the definitive ebook on setting up a selling website.
HOWEVER... Ken's book is much more than this. It's a book about micro-niche marketing, and ALL the mechanisms needed to make your site sell on the web. * Highly Recommended Reading *
SO... as you can see, Web Site Management is NOT just about making sure all your online systems are working. YES... it's about making sure all your systems are working, however...
MORE IMPORTANTLY... it's an ongoing activity which is indirectly related to your marketing efforts.
Now, to wrap this up...
These above are some of the critical aspects of your Web Site Management system.
HOWEVER... it is just not possible to analyse and list every possible technique here. All new techniques will be discussed in-depth in The e*Analyst ezine.
If you haven't worked this out yet, you soon will. There's a LOT of NONsense zapping around in cyber space about doing business on the web.
Get the FACTS here, FIRST...
SUBSCRIBE to The e*Analyst ezine.
... and we'll give you a valuable Thank you gift just for subscribing to the ezine.
-------->> T E S T I M O N
I A L <<--------
As a graphic designer, and software developer I am very
conscious of the subtle design elements of successful web
sites. Very few ezine publishers understand this subtlety...
as well as the whole web marketing process.
Your e*Analyst ezine is definately the exception here.
Marc Sylvester - http://www.thelogocreator.com