Yes, this is an important point, the 'social web'.
More and more people are using the Internet to engage with other people, and this is what a lot of marketers who are attempting to market on the web completely forget.
Buy my 'stuff' (Click Here) (approaches to selling on the web) is just a complete waste of everyone's time and effort. It's better to engage with people and then they will buy from you.
People on the Internet do business with PEOPLE, and Internet marketing forums are a great way to engage with other people on the web!