"Give the monkey only ONE banana at a time!"
In Seth Godin's ebook "The Monkey in the Big Red Fez" he compares web surfers to 'monkeys'.
Basically his message is this, ONE web page... ONE banana (gift, action or request) for the monkey (web surfer).
With to many gifts, actions or requests the monkey (web surfer) gets confused and goes away.
CLICK (monkey) gone...